PRO TIP: Make Sure Your Blacks are Black!

PRO TIP – Make sure your BLACKS are BLACK, and not charcoal grey!  Below you will find another example of how a small adjustment to the original artwork could make a big difference in the final print – many customers send us files that may appear “black” on the screen, but when compared to a true “RICH BLACK” the difference is quite dramatic – educating them on this subtle difference could make the difference between a satisfied client, and someone who badmouths you for printing “faded” looking designs:

Example A shows the original artwork, which was probably exported from a vector program such as Adobe Illustrator or Corel Draw (it is easy to lose color value when exporting a vector file into a raster format, so always double check your artwork in a raster program such as Adobe Photoshop to ensure that everything looks right after being exported) – although the image appears “black-ish” on the screen, this will not print a deep, rich black color and will almost certainly end up looking faded or “washed out”.  Example B shows the artwork after we performed a slight levels adjustment in Photoshop, to restore the original color values that were most likely present in the vector version of the file.  You can see the dramatic contrast in color in the following overlay image (the top half is obviously the original, while the bottom half is the adjusted version):

We will continue to provide tips and tricks to help you dial in your process, including useful tools that will help you get started with basic image optimization.  To download some simple Photoshop actions and to read more about proper artwork formatting for DTG printing, check out the following link on our Fusion Logistics Group Website – Artwork Information.

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