DTG Price List Estimator Tool – FREE!
For a more in-depth look at the principles behind creating a custom price list, check out this link. Otherwise, keep reading if you just want to use the DTG Price List Estimator Tool!
We often get asked “what should we charge for our printed shirts?” This is a tough question to answer, due to the extraordinary number of variables involved. Each business owner will be operating on different fixed monthly expenses (rent, electricity, phone, etc), and production capabilities will be vary depending on factors such as:
- Number and type(s) of DTG printers you are using
- Efficiency of the person operating the machine(s)
- The specific RIP settings, print resolutions, etc used for production
- Your business model / specific production process setup
- Download the DTG Price List Estimator Tool by clicking this download link.
- Fill out the top three fields that include:
- My Machine Type – the type of machine you are using for this price list.
- Price List Type – the type of garments you are currently calculating (usually LIGHTS / DARKS).
- Target Net Profit Per Hour – the amount of money you want to earn each hour, after all expenses are accounted for.
- CONTROL SAMPLE IMAGES – Most DTG print shops charge a different price for smaller, standard and larger print areas; by running a series of simple tests on selected images, you can provide all the necessary information for the spreadsheet to determine your estimated hourly production rates:
- Starting with one of your control images (start with the smaller image and work your way up through all the steps), record the Print Size in the Control Sample grid.
- Using the image you selected, print an entire cycle. If your machine has only one platen, then print the image using your single platen and time yourself from the moment you press the PRINT button on the printer, until the next time you press the PRINT button; this will give you the complete time for one full cycle. If you are using a machine that allows multiple items to be loaded (like the Neoflex for instance), one full cycle would include 2-3 printed items. Make sure you time the entire cycle, not just the time when the printer is actually printing! You have to account for loading / unloading time, as well.
- Once your cycle is completed, record the time it took from start to finish (round up to the nearest full minute). Under “Prints Per Cycle”, you will record how many garments of that size fit in a single cycle – the built in formulas will figure out how long it takes to print each item, and extrapolate that data to create an estimated hourly production rate on the results page.
- Input your ink and pretreatment cost as well – this is important! Most RIP programs will report an estimated ink cost back to you after you RIP a file – make sure you are entering the cost to print ONE item, not a full cycle (even if your machine supports multiple prints per cycle). It is a good idea to estimate on the higher side when it comes to the ink cost, since you don’t want to wind up selling prints for less than you are paying to produce them! Your pretreatment cost will have to be approximated as well, but it should be somewhere around .50 for a standard print area (PT only).
- SHIFT INFORMATION – Since each one of us is going to have a different shop setup, we need to account for how much money is being spent each month just to pay the bills, and we need to have a realistic idea of how much it costs (per hour) to run our business. Fill out the Shift Information including:
- Daily Working Hours – the number of hours you are usually open for business each day.
- Weekly Working Days – the number of days you are usually open for business each week.
- Employees Per Shift – the number of employees you typically have on the clock at any given point.
- Employee Hourly – the average amount of money you pay to each of your individual employees on an hourly basis.
- RECURRING MONTHLY EXPENSES – This is a breakdown of all the regular bills you have to pay each month, whether you print any t-shirts or not. Fill in the appropriate yellow cells and the spreadsheet will automatically show you the breakdown for “Weekly”, “Workday” and “Hourly” overhead costs.
- Once you have entered all of the required information, switch over to the Results Page to view your estimated price list.
- While viewing the Results Page, you can edit the yellow strip above the price grid that controls the quantity discounts – this is called the “Price Break Multiplier”. By changing the number above each quantity break, you are able to easily adjust the amount of discount a client would receive at the different points on the grid. “1” would be equal to 100% of the “Cost Per” unit price, while “.5” would be equal to 50% of the “Cost Per” unit price. You can also INCREASE the price if you want to work that way, by entering any number larger than “1” (for instance, “1.2” would equal 120% of the “Cost Per” unit price).
- REPEAT ALL OF THESE STEPS FOR CONTROL SAMPLES B AND C, SO YOU HAVE ACCURATE PRICING FOR DIFFERENT SIZED IMAGES.